The HMInspired Performance Incentives Blog

Group Incentive Travel: Beware of 'Best' Lists

Posted by Travis Smith on Thu, Jan 15, 2015 @ 02:34 PM

One of my favorite things to do is travel. I try not to make it a goal, but a way of life. Maybe that’s why I chose the performance incentive field for my career. Many of the incentive programs I design involve group trips to exotic destinations. And yes, I do usually try to join my client on the trip—one of the best perks of the business!

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Tags: Group Incentive Travel

RFM and its Role in Performance Improvement

Posted by Abby McMillin on Thu, Dec 11, 2014 @ 12:05 PM

Depending on what kind of business you’re in, you may or may not have heard of RFM, a method used in certain marketing circles to evaluate and segment customer databases. The acronym itself stands for “Recency, Frequency, and Monetary Value”, three variables that can help a given business identify its most profitable customers. That is, by determining which of your customers have purchased your products most recently, most frequently, and have spent the most on total purchases, you can effectively organize your customer database into those who are more, or less likely to purchase from you in the future.

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Tags: analytics

Announcing Our new Destination Highlight Series!

Posted by Devin Ferreira on Thu, Nov 06, 2014 @ 02:50 PM

Are you thinking of implementing an incentive group travel program, but aren’t quite sure where to send your group? Our new destination series will help you visualize the most exciting incentive destinations worldwide. Highlighting many of the attractions, challenges, and logistics included in a potential group trip, these informative resources are designed to inspire the next great wave of incentive travel.

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Tags: Travel Destinations

An Incentive Journey To The Middle East

Posted by Kate Cardoso on Thu, Aug 14, 2014 @ 04:05 PM

In May, I took a trip to Dubai and Abu Dhabi to evaluate these amazing cities as potential destinations for corporate incentives and meetings. Both were truly unlike any place I’d ever visited before. Going to the UAE was a safe and comfortable way to experience the Middle East, as the country is fairly liberal and accepting of westerners with all of our different customs and clothing, yet still offers a unique and vibrant culture that is distinctly Middle Eastern.

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Tags: Travel Destinations

The Ultimate Incentive Reward

Posted by Travis Smith on Thu, Jul 17, 2014 @ 02:45 PM

I have been in the business of recommending, designing, implementing, and managing channel incentive strategies for my clients for a long time now. Over the years, this experience has enabled me to recognize some of the most critical components of a successful channel incentive program, including identifying the behaviors you want to drive, developing the right rule structure, targeting the right “player” in the channel, and executing a sticky and engaging communications strategy. However, I’ve also noticed that one component that can sometimes get lost amidst all these program nuances is the actual incentive reward you choose to offer. Hiding in plain sight, the most obvious and central element of your incentive program—the incentive itself—can become secondary in importance if you’re not vigilant about it.

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Tags: Channel Incentives

Incentive Travel Destination Spotlight: Rome

Posted by Devin Ferreira on Wed, Jul 02, 2014 @ 02:24 PM

Rome, the Eternal City, is famous the world over for its cherished history, outstanding cuisine, and dazzling array of artistic and religious artifacts. Regarded as much for its passion and romance as for its cultural treasures, Rome has been, and continues to be one of the most exciting and inspiring incentive destinations for high achievers.

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Tags: Travel Destinations

Why do incentive programs fail?

Posted by Matt Slane on Thu, Jun 12, 2014 @ 11:24 AM

“The single biggest problem in communication is the illusion that it has taken place.”
― George Bernard Shaw, Leadership Skills for Managers

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Tags: Incentive Marketing Strategies

A Personal Touch Goes a Long Way

Posted by Paul Ferreira on Thu, Jun 05, 2014 @ 02:10 PM

It seems like in this increasingly globalized world it’s easier now than ever to feel lost among the crowds, whether it’s in the congestion of a big metropolis or the fun-and-sun luxury of a mega-resort. As a third-party incentive company, the latter can prove to be an unpleasant obstacle when it comes to the planning of a group trip. With a large resort, there’s always the concern of how to make the program more personalized so that it provides the type of recognition and appreciation that the client is looking for; there’s also the practical challenge of organizing a group of 100-plus individuals on a 100-plus acre property so that they all have opportunities to socialize with one another (which is often one of the big selling points of these sorts of trips).

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Tags: Travel Destinations

POI: Is Your Program Targeting The Right People?

Posted by Travis Smith on Tue, May 27, 2014 @ 04:40 PM
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Tags: Channel Incentives

Plan for the Best, but Prepare for the Worst

Posted by Kate Cardoso on Mon, Apr 28, 2014 @ 04:07 PM

As an incentive program manager, how important is it to always be prepared? If past experience is any indicator, my answer would be VERY IMPORTANT. During a recent incentive trip that we were running in Mexico, one of the attendees became ill and required the services of the onsite doctor. At first, the doctor was able to stabilize the attendee’s condition, and for the next few days he seemed to be improving. Then, on departure day the attendee’s condition suddenly and unexpectedly took a turn for the worse, and he had to be rushed to a local hospital where he underwent emergency surgery. On the advice of the hospital doctors, we arranged for a “life flight” that would take the attendee from Mexico to a hospital in the U.S. so that he could undergo further treatment. Needless to say, it was an incredibly harrowing experience for all involved.

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Tags: Group Incentive Travel