The HMInspired Performance Incentives Blog

Incentive Programs vs. Rewards Programs: Do you know the difference?

Posted by Abby McMillin on Fri, Jul 31, 2015 @ 06:05 PM

When deciding how to motivate employees to reach company goals, knowing the differences between an incentive program and a rewards program can help you choose the best approach for your industry and demographics.

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Tags: Incentive Marketing Strategies

Strengthen Your Incentive Program with Effective Communications

Posted by Staci Dello Russo on Thu, Jul 23, 2015 @ 12:00 PM

The other day I went to my local gym to get in a quick workout.  Unfortunately, I forgot to bring my water bottle.

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Tags: Incentive Marketing Strategies

#TBT – Incentive Group Travel: Europe

Posted by Rachel Tyner on Thu, Jul 16, 2015 @ 09:29 PM

I’m relatively new to the Incentive Industry, having been with HMI now for three years. In those three short years much has changed already. Most prominently, the popularity of mobile apps, especially for events, as well as the utilization of social media to promote businesses and events.
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Tags: Group Incentive Travel

The Phases of Program Incentive Analytics

Posted by Devin Ferreira on Thu, Jul 09, 2015 @ 06:06 PM

When we consider the term “analysis,” I’ll bet most of us are usually inclined to think of something that comes after-the-fact. For example, we might assume that an incentive program analysis would occur once the program had finished, and not before. To be sure, this is a logical assumption, but it doesn’t paint the entire picture. Because, believe it or not, business analytics—particularly within the performance improvement industry—is a process, and one that must necessarily begin not at the conclusion of a program, but at its conception.

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Tags: analytics

Group Incentive Travel: Beware of 'Best' Lists

Posted by Travis Smith on Thu, Jan 15, 2015 @ 02:34 PM

One of my favorite things to do is travel. I try not to make it a goal, but a way of life. Maybe that’s why I chose the performance incentive field for my career. Many of the incentive programs I design involve group trips to exotic destinations. And yes, I do usually try to join my client on the trip—one of the best perks of the business!

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Tags: Group Incentive Travel

RFM and its Role in Performance Improvement

Posted by Abby McMillin on Thu, Dec 11, 2014 @ 12:05 PM

Depending on what kind of business you’re in, you may or may not have heard of RFM, a method used in certain marketing circles to evaluate and segment customer databases. The acronym itself stands for “Recency, Frequency, and Monetary Value”, three variables that can help a given business identify its most profitable customers. That is, by determining which of your customers have purchased your products most recently, most frequently, and have spent the most on total purchases, you can effectively organize your customer database into those who are more, or less likely to purchase from you in the future.

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Tags: analytics

Announcing Our new Destination Highlight Series!

Posted by Devin Ferreira on Thu, Nov 06, 2014 @ 02:50 PM

Are you thinking of implementing an incentive group travel program, but aren’t quite sure where to send your group? Our new destination series will help you visualize the most exciting incentive destinations worldwide. Highlighting many of the attractions, challenges, and logistics included in a potential group trip, these informative resources are designed to inspire the next great wave of incentive travel.

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Tags: Travel Destinations

An Incentive Journey To The Middle East

Posted by Kate Cardoso on Thu, Aug 14, 2014 @ 04:05 PM

In May, I took a trip to Dubai and Abu Dhabi to evaluate these amazing cities as potential destinations for corporate incentives and meetings. Both were truly unlike any place I’d ever visited before. Going to the UAE was a safe and comfortable way to experience the Middle East, as the country is fairly liberal and accepting of westerners with all of our different customs and clothing, yet still offers a unique and vibrant culture that is distinctly Middle Eastern.

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Tags: Travel Destinations

The Ultimate Incentive Reward

Posted by Travis Smith on Thu, Jul 17, 2014 @ 02:45 PM

I have been in the business of recommending, designing, implementing, and managing channel incentive strategies for my clients for a long time now. Over the years, this experience has enabled me to recognize some of the most critical components of a successful channel incentive program, including identifying the behaviors you want to drive, developing the right rule structure, targeting the right “player” in the channel, and executing a sticky and engaging communications strategy. However, I’ve also noticed that one component that can sometimes get lost amidst all these program nuances is the actual incentive reward you choose to offer. Hiding in plain sight, the most obvious and central element of your incentive program—the incentive itself—can become secondary in importance if you’re not vigilant about it.

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Tags: Channel Incentives

Incentive Travel Destination Spotlight: Rome

Posted by Devin Ferreira on Wed, Jul 02, 2014 @ 02:24 PM

Rome, the Eternal City, is famous the world over for its cherished history, outstanding cuisine, and dazzling array of artistic and religious artifacts. Regarded as much for its passion and romance as for its cultural treasures, Rome has been, and continues to be one of the most exciting and inspiring incentive destinations for high achievers.

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Tags: Travel Destinations