The HMInspired Performance Incentives Blog

Incentivizing Millennials - Part 1

Posted by Chris McClellan on Thu, Aug 27, 2015 @ 12:00 PM

There has been a lot of discussion lately around how to motivate Millennials, perhaps the fastest growing segment of the working population. Everybody has their own ideas, but personally I think it’s part science, part company culture, and part well-structured incentive program that will help foster millennial engagement. In my opinion, all three elements are interdependent.

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Tags: Incentive Marketing Strategies

#TBT – Travel to Cuba

Posted by Rachel Tyner on Thu, Aug 20, 2015 @ 12:00 PM

Cuba is best known for its music, baseball, food, and, of course, its politics. One aspect of this island that has been unfamiliar to recent generations is tourism, due to the U.S. trade Embargo. However, U.S. and Cuban relations have begun to thaw, with the recent announcement that Cuba and the U.S. have re-opened embassies in each other’s capitals. Many tourists in the U.S., as well as all over the world, feel the urge to visit Cuba as soon as possible, before it loses its cultural uniqueness in a wave of American influence. Part of the charm and attraction of Cuba is the notion that it is a destination “stuck in time”, with little commercialism, no international chains, and 1950’s cars still on the road. Of course, companies from Cuba and all over the globe are racing to develop new hotels/resorts, stores and restaurants as quickly as possible before the U.S. competitors arrive.

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Tags: Group Incentive Travel

Good Points Sell Themselves

Posted by Ben Griffith on Thu, Aug 13, 2015 @ 01:17 PM

As someone who works for an incentive marketing company, I often find myself sharing examples of how non-cash incentives are more effective than cash incentives. Fortunately, it's not hard to produce these success stories, because over time, more and more companies have started to recognize that the typical ROI for non-cash incentives far outweighs the typical ROI potential of their cash counterparts.

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Fulfillment Services vs. Full-Service: The Case for Optimizing Performance Incentive Strategies

Posted by Brian Szymanel on Thu, Aug 06, 2015 @ 12:00 PM

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Incentive Programs vs. Rewards Programs: Do you know the difference?

Posted by Abby McMillin on Fri, Jul 31, 2015 @ 06:05 PM

When deciding how to motivate employees to reach company goals, knowing the differences between an incentive program and a rewards program can help you choose the best approach for your industry and demographics.

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Tags: Incentive Marketing Strategies

Strengthen Your Incentive Program with Effective Communications

Posted by Staci Dello Russo on Thu, Jul 23, 2015 @ 12:00 PM

The other day I went to my local gym to get in a quick workout.  Unfortunately, I forgot to bring my water bottle.

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Tags: Incentive Marketing Strategies

#TBT – Incentive Group Travel: Europe

Posted by Rachel Tyner on Thu, Jul 16, 2015 @ 09:29 PM

I’m relatively new to the Incentive Industry, having be en with HMI now for three years. In those three short years much has changed already. Most prominently, the popularity of mobile apps, especially for events, as well as the utilization of social media to promote businesses and events.
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Tags: Group Incentive Travel

The Phases of Program Incentive Analytics

Posted by Devin Ferreira on Thu, Jul 09, 2015 @ 06:06 PM

When we consider the term “analysis,” I’ll bet most of us are usually inclined to think of something that comes after-the-fact. For example, we might assume that an incentive program analysis would occur once the program had finished, and not before. To be sure, this is a logical assumption, but it doesn’t paint the entire picture. Because, believe it or not, business analytics—particularly within the performance improvement industry—is a process, and one that must necessarily begin not at the conclusion of a program, but at its conception.

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Tags: analytics

Group Incentive Travel: Beware of 'Best' Lists

Posted by Travis Smith on Thu, Jan 15, 2015 @ 02:34 PM

One of my favorite things to do is travel. I try not to make it a goal, but a way of life. Maybe that’s why I chose the performance incentive field for my career. Many of the incentive programs I design involve group trips to exotic destinations. And yes, I do usually try to join my client on the trip—one of the best perks of the business!

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Tags: Group Incentive Travel

RFM and its Role in Performance Improvement

Posted by Abby McMillin on Thu, Dec 11, 2014 @ 12:05 PM

Depending on what kind of business you’re in, you may or may not have heard of RFM, a method used in certain marketing circles to evaluate and segment customer databases. The acronym itself stands for “Recency, Frequency, and Monetary Value”, three variables that can help a given business identify its most profitable customers. That is, by determining which of your customers have purchased your products most recently, most frequently, and have spent the most on total purchases, you can effectively organize your customer database into those who are more, or less likely to purchase from you in the future.

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Tags: analytics