The HMInspired Performance Incentives Blog

A Healthy Dose of Brand Loyalty

Posted by Abby McMillin on Thu, Oct 01, 2015 @ 10:34 PM

Chances are you've probably heard of Planet Fitness and might even know someone who is a member. With more than 1,000 stores nationwide, it's no surprise that the membership for this "judgement-free zone" franchise has reached an all-time high of 7,000 members.

But it got me wondering -- "What's their secret?" Well, a recent article by Jim Tierney at Loyalty360 sheds some light on why this brand is experiencing "super loyalty."


  • They target individuals who may feel intimidated (or as they call it: "Gymtimidated") going to a gym to work out.

  • They take their judgement-free environment very seriously to ensure everyone feels comfortable enough to workout, making it easy to ask for help.

  • They set themselves apart rather than following the mainstream. Planet Fitness states on its website that, "We're not a gym. We're Planet Fitness."

  • Similar sayings, such as, "This is your planet. You Belong." cultivate a sense of belonging well beyond a typical gym membership. 

  • Speaking of memberships, at Planet Fitness, one size does not fit all. There are two types of memberships to choose from, allowing patrons to further customize their fitness routine and needs.

So how can you transfer this idea of "super brand loyalty" to your business? Taking a nod from Planet Fitness, you should make sure you are 1) targeting the correct audience, 2) tailoring your products/services to their needs, 3) treating your customers as individuals so that you can customize their experience with your brand, 4) being flexible and offering variety. 

Make sure to check out the original article on Loyalty 360: Planet Fitness Enjoys Super Brand Loyalty 

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Tags: Loyalty Programs

Incentivizing Millennials - Part 2

Posted by Chris McClellan on Thu, Sep 24, 2015 @ 12:00 PM

We've all heard that Millennials are one of the fastest growing and most influential demographics hitting the workforce today. But, are you adapting to this segment of your workforce when it comes to incentives?

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Tags: Performance Incentives

#TBT - Incentive Group Travel: The Evolution of the All-Inclusive

Posted by Rachel Tyner on Thu, Sep 17, 2015 @ 12:30 PM

An all-inclusive resort vacation is a safe, great way to do everything you want at an affordable price.  Today, they now offer all of the amenities you could find at any other hotel, including world-class dining, entertainment, and cultural activities.  At one time all-inclusive resorts weren’t considered as appealing to the majority of travelers.  Today however, all-inclusive resorts can be found in the United States, Mexico, the Bahamas and the Caribbean all the way to Asia, Africa, South America, Europe, the Indian Ocean, and the Middle East.  All-inclusive resorts have truly become a sophisticated guest experience with a wide spectrum of amenities and services that cater to all demographics within a single property.  The main appeal for travelers is everything is included, even taxes and tips are included in the rate, so you can deposit your wallet in the room safe and never take it out until it’s time to go.  Travelers can fully relax, knowing that when they check-out there will be no surprises since everything is included in the upfront rate, and it won’t feel like adding up the damages.

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Tags: Group Incentive Travel

Rise of the Meetings

Posted by Devin Ferreira on Thu, Sep 10, 2015 @ 02:16 PM

After a few down years, it would appear that the market for corporate meetings and events is once again on the upswing. According to a recent white paper published by Meeting Professionals International (MPI), while demand for corporate meetings and events is indeed rising fast, the budgets being provided for them are growing at a slower rate. In other words, corporate meeting and event planners are being asked “to do much more with just a little more.”

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Tags: Meetings & Events

Big Data – Don’t Be Overwhelmed

Posted by Gene Dressler on Thu, Sep 03, 2015 @ 12:00 PM

Big data analysis is a fairly recent phenomenon which has come about through the advent of business intelligence software programs. Its application can be applied to any field of endeavor where problems need to be solved that include large amounts of data. The mathematical, engineering, scientific research, medical, legal and business professions all require an understanding of the problems at hand, and, given the available information, how does one proceed ahead to solve those particular problems.

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Tags: analytics

Incentivizing Millennials - Part 1

Posted by Chris McClellan on Thu, Aug 27, 2015 @ 12:00 PM

There has been a lot of discussion lately around how to motivate Millennials, perhaps the fastest growing segment of the working population. Everybody has their own ideas, but personally I think it’s part science, part company culture, and part well-structured incentive program that will help foster millennial engagement. In my opinion, all three elements are interdependent.

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Tags: Incentive Marketing Strategies

#TBT – Travel to Cuba

Posted by Rachel Tyner on Thu, Aug 20, 2015 @ 12:00 PM

Cuba is best known for its music, baseball, food, and, of course, its politics. One aspect of this island that has been unfamiliar to recent generations is tourism, due to the U.S. trade Embargo. However, U.S. and Cuban relations have begun to thaw, with the recent announcement that Cuba and the U.S. have re-opened embassies in each other’s capitals. Many tourists in the U.S., as well as all over the world, feel the urge to visit Cuba as soon as possible, before it loses its cultural uniqueness in a wave of American influence. Part of the charm and attraction of Cuba is the notion that it is a destination “stuck in time”, with little commercialism, no international chains, and 1950’s cars still on the road. Of course, companies from Cuba and all over the globe are racing to develop new hotels/resorts, stores and restaurants as quickly as possible before the U.S. competitors arrive.

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Tags: Group Incentive Travel

Good Points Sell Themselves

Posted by Ben Griffith on Thu, Aug 13, 2015 @ 01:17 PM

As someone who works for an incentive marketing company, I often find myself sharing examples of how non-cash incentives are more effective than cash incentives. Fortunately, it's not hard to produce these success stories, because over time, more and more companies have started to recognize that the typical ROI for non-cash incentives far outweighs the typical ROI potential of their cash counterparts.

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Fulfillment Services vs. Full-Service: The Case for Optimizing Performance Incentive Strategies

Posted by Brian Szymanel on Thu, Aug 06, 2015 @ 12:00 PM

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Incentive Programs vs. Rewards Programs: Do you know the difference?

Posted by Abby McMillin on Fri, Jul 31, 2015 @ 06:05 PM

When deciding how to motivate employees to reach company goals, knowing the differences between an incentive program and a rewards program can help you choose the best approach for your industry and demographics.

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Tags: Incentive Marketing Strategies