Designing a Successful Sales Incentive Program

August 25, 2016

sales_incentive_growth.jpegAre you seeking to optimize your sales organization’s performance? By employing the right sales incentive strategy, there’s much to gain, and little to lose. It’s all a matter of asking the right questions.

Many of you may be wondering:  “Why do I need a Sales Incentive Program?”

Here’s why….

When implemented correctly, a Sales Incentive can:

  • Accelerate sales of specific products, or overall
  • Exceed existing performance objectives for your direct or indirect sales force
  • Support new product launches
  • Inspire, motivate, and invigorate sales personnel
  • Recognize top producers within your sales team
  • Incentivize your middle 60% of sales performers to sell more
  • Grow your market and mind share


In order to choose the right Sales Incentive Program for your business, consider the following:

  • What are my sales objectives and goals?
  • What are the measureable results I’m looking to achieve?
  • Who is my target audience?
  • Who am I trying to incentivize and what motivates them?
  • Is my budget for the program open-ended or fixed?

To find out more about how a Sales Incentive Program works — including what the necessary components are for success and what types of tools and solutions are available in today’s market – take a look at our Sales Incentive Data Sheet!

Be sure to check out our other data sheets and offerings on the resource page of our website.

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