Resources

Trends in Incentive Travel: What This Year’s Numbers are Saying

Industries evolve. They grow, shrink, and adapt in the face of changing times. They learn to incorporate new technologies and changing demographics. Just look at group incentive travel, a particularly reactive part of the incentive industry. The state of incentive travel serves as a reflection of the current cultural and economic landscape: consumer preferences and […]

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3 Ways Amazon Is Taking Your Business Pt. 2

A lot has happened since we last addressed the Amazon Problem in this blog. The eCommerce giant acquired Whole Foods, opened an automated brick-and-mortar store with no cashiers, and has announced plans to build another headquarters somewhere in a major city around the country. While these leaps may not affect you directly, they ensure one thing: Amazon is […]

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3 Challenges Distributors Face While Capturing Market Share

In our last blog post, we discussed some of the reasons an organization would want to target market share as a specific goal for their incentive program. We also suggested that there are certain types of “offensive” incentive strategies that are more conducive to achieving this goal. For example, points programs and special promotions. We’ve covered […]

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Prize vs. Praise – The Difference Between Incentive and Recognition Programs

How is an incentive program different from a recognition program? It’s a distinction that often gets overlooked. While both types of programs reward employee behavior, they do so by triggering very different motivational cues, are geared towards different types of people, and are best suited for different situations. Below, we’ve constructed a brief breakdown of […]

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Why Choose Group Travel? It’s All About the ROE

“Outstanding achievements deserve rewards that stand out.” Recently, I had to book a flight for a friend’s wedding. After I put the destinations and dates into Google Flights, the cheapest options that popped up happened to be on Spirit Airlines. Now, if you’re familiar with Spirit, you know that they offer some of the cheapest […]

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This Is How Manufacturers Should Run Customer Acquisition Programs

Many manufacturers these days are running customer data acquisition campaigns to better target their end-users. One way that manufacturers are going about this is with incentive programs. Makes sense, right? How better to get a contractor’s information than to give him or her something for it? The problem is, these programs can end up circumventing […]

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3 Incentive Solutions to the Amazon Problem

The Amazon Problem, Part 3. When it comes to online retail, Amazon is a giant. Multidimensional advancements for the company, such as its growing Web Services platform, have been driving many other aspects of its business. It’s almost like wherever Amazon has failed, it always has another tendril of success to lift itself up. But […]

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How to Stop Amazon from Taking Your Business

The Amazon Problem, Part 2. Amazon can be a menace for a lot of businesses, large and small. Its aggressive expansion into any and all industries, along with its long list of competitive advantages, make the online retailer almost untouchable. In a past post, we lamented some ways in which this not-so-friendly giant might be […]

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3 Ways Amazon Is Taking Your Business

The Amazon Problem. Amazon’s fast-growing presence in the online marketplace is no secret. The company is marked by its aggressive expansion into any and all areas it deems ripe for the taking. The once strictly online store is even going brick and mortar for the first time since its founding. Thanks to Amazon, finding the […]

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