Download the Guide for How to Cost-Effectively Capture the Most from Small- to Mid-Sized Customers. For many B2B businesses, buying patterns look a little like this: your top buyers, those responsible for 80% only make up about 20% of your total buyers. This means a striking 80% of your buyers only bring you 20% […]
An Award-Winning Program Uses A/B Testing to Increase Sales To learn more about points based programs and how you can increase incremental sales with them, click here.
A Points-Based Program That Secures ROI and Improved Engagement. To learn more about how points based programs can bring your products and services to the top of mind for F&I managers, click here.
A Special Promotion That Delivers Powerful Results To learn more about how special promotions can make a big impact for your business, click here.
It’s late December again—why does it always come around so fast? And, as with every late December, we turn our thoughts to the year ahead: what caught our attention this year, and what we see changing going into the next. Here are our top 6 incentive trends to kick off 2019: 1. Well, well, well […]
“Am I scared of a stupid computer? Please. That computer should be scared of me. I was Salesman of the Month for 13 out of the last 12 months.” – Dwight Schrute, The Office In the twenty-first century, everything begins with a little “e”: email, ebook… and eCommerce. Everything’s turning “e,” and eCommerce is on the rise […]
A lot has happened since we last addressed the Amazon Problem in this blog. The eCommerce giant acquired Whole Foods, opened an automated brick-and-mortar store with no cashiers, and has announced plans to build another headquarters somewhere in a major city around the country. While these leaps may not affect you directly, they ensure one thing: Amazon is […]
In our last blog post, we discussed some of the reasons an organization would want to target market share as a specific goal for their incentive program. We also suggested that there are certain types of “offensive” incentive strategies that are more conducive to achieving this goal. For example, points programs and special promotions. We’ve covered […]
“Outstanding achievements deserve rewards that stand out.” Recently, I had to book a flight for a friend’s wedding. After I put the destinations and dates into Google Flights, the cheapest options that popped up happened to be on Spirit Airlines. Now, if you’re familiar with Spirit, you know that they offer some of the cheapest […]