HMI Milestones
Our Company’s Extraordinary Evolution

HMI Milestones

1980 HMI established in Cambridge, Massachusetts, in partnership with Heritage Travel to provide group meeting and incentive solutions for companies nationwide.

1987 HMI partners with Royal Caribbean® lines to create a successful consumer promotion for a $1,000 towards any seven-night cruise.

1992 HMI creates corporate partnership with Thomas Cook.

1994 HMI becomes a company of American Express®.

1996 HMI’s principals purchase ownership from American Express®.

1997 American Airlines® and HMI make history as the first airline and incentive company to partner on an awards program. HMI introduces VacationMiles® program.

2000 HMI partners with Garber Travel to form Garber Meeting & Incentive Marketing to provide incentive services to Garber’s corporate clients. Garber Travel is one of the largest corporate travel management companies in the U.S.

2002 HMI launches VacationAmericaSM, a program to encourage domestic travel as an award and build consumer confidence following the events of 9/11.

2007 HMI is one of the first companies to develop a robust preparatory awards platform that integrates with’s® distribution technology. This platform offered participants more than one million award choices.

2008 HMI establishes partnership with CiLoyalty, an Australian-based incentive company, and launches a global awards program in more than 80 countries.

2009 HMI rebrands Heritage Marketing & Incentives to HMI Performance Incentives. This rebranding reflects HMI’s positioning as a leader in providing performance incentive strategies, fulfillment, creative services, customer service and technology.

2010 HMI launches VacationUnlimited Experience Awards™, a program and technology that allows award earners the ability to book their own travel (real-time) via a web portal. HMI is the first company to eliminate all of typical restrictions associated with individual travel award programs with the launch of VacationUnlimited Experience Awards.