Resources

Trends in Incentive Travel: What This Year’s Numbers are Saying

Industries evolve. They grow, shrink, and adapt in the face of changing times. They learn to incorporate new technologies and changing demographics. Just look at group incentive travel, a particularly reactive part of the incentive industry. The state of incentive travel serves as a reflection of the current cultural and economic landscape: consumer preferences and […]

Read More

Channel Incentives:  Identifying the POI

How can channel incentives reach end-users and capture critical information? Effecting change in your channel takes knowing who’s driving its most important sales behaviors. Our channel incentive programs target the point of influence (POI). Through our intuitive claims process, we helped a technology security firm identify these channel members and motivate them to move product […]

Read More

Incentive Solutions: Programs that Grow Market Share

You’re probably familiar with the phrase, “The best defense is a good offense.” While it’s often trotted out in the context of sports—suggesting that the best way to protect your team or your goal is to go on the offensive—the world of sales is also no stranger to these types of metaphors. Just look at […]

Read More

Group Incentive Travel – And What to Expect from Your Incentive Travel Provider

Give them something money can’t buy. A gift card is nice – but imagine the lasting memories from an amazing group trip to a tropical paradise. Think about it this way:  Would you rather have your top performers buy groceries and other every-day items with a generic, impersonal giftcard, or talk for years to come about […]

Read More

The Real Cost of an Incentive Program

The other day, I came across an article titled “Opinion: The Cost of a Successful Loyalty Program” by Dan Durbin, a recently retired businessman. In this article, Durbin speaks on his experience when attempting to run a loyalty program. At first, he struggled to find an example of a program that was capable of providing a […]

Read More

Incentive Solutions: Why Pick Product Knowledge

Imagine you’re a manufacturer or distributor who produces and/or sells complex products to a field of VARs across the U.S. You know how valuable your products can be to end-users, and you know how important it is to communicate this value to them. Unfortunately, your channel partners aren’t as well-versed in the nuances of your products, and […]

Read More

3 Challenges Distributors Face While Capturing Market Share

In our last blog post, we discussed some of the reasons an organization would want to target market share as a specific goal for their incentive program. We also suggested that there are certain types of “offensive” incentive strategies that are more conducive to achieving this goal. For example, points programs and special promotions. We’ve covered […]

Read More

Why Choose Group Travel? It’s All About the ROE

“Outstanding achievements deserve rewards that stand out.” Recently, I had to book a flight for a friend’s wedding. After I put the destinations and dates into Google Flights, the cheapest options that popped up happened to be on Spirit Airlines. Now, if you’re familiar with Spirit, you know that they offer some of the cheapest […]

Read More

3 Ways Amazon Is Taking Your Business Pt. 2

A lot has happened since we last addressed the Amazon Problem in this blog. The eCommerce giant acquired Whole Foods, opened an automated brick-and-mortar store with no cashiers, and has announced plans to build another headquarters somewhere in a major city around the country. While these leaps may not affect you directly, they ensure one thing: Amazon is […]

Read More
Page 1 of 0