Loyalty Incentive Programs
Loyalty programs, also called frequency marketing or frequent buyer programs, are designed to help you show your current customers that you appreciate their patronage; retain each customer’s economic value; and attract new customers with creative and compelling channel incentives that drive profits and strengthen relationships with your customers. The goal of a loyalty program is to influence your customer to continue to do business with you, to increase the frequency of their purchasing and to ensure that you are their destination for their discretionary purchases.
