Sales & Channel Incentives
Sales and channel incentives are strategies designed to motivate your channel customers and/or sales force to achieve specific goals. In many instances, these goals are expressed as sales / purchase goals. Other objectives could include specific steps-to-a-sale initiatives, margin objectives, or product-specific objectives. Sales incentive programs can be long-term or shorter term strategies, and may take the shape of “President’s Club” programs to reward top performers or enabling point earnings based upon sales performance.
Effective customer incentive programs are longer in nature to affect behavioral modification in the purchasing process.
