HMI Performance Incentives will help you to pinpoint opportunities within your business strategy where you’ll have the greatest success when inserting incentive tactics for your target audience. Using our full repertoire of service capabilities, we’ll design and manage the perfect program for you.
It all depends on what your motivation is. Is it…
Whether your issue is low margins, differentiation from competition, or decreased market share, our programs can scale to meet any issue, across all levels of the channel. Our experience in this industry is vast, and we specialize in loyalty, recognition, product pushes, and data acquisition and business intelligence. In other words, the works.
Carving out your place amongst buyers loyal to competitive brands can be difficult. Our programs help you to optimize Co-op or Manufacturer Development Funds to better incentivize the purchase of your products. Whether that’s rewarding top performers with a group trip or moving your small- to mid-sized accounts, we’ve got you covered.
Many electrical contractors buy from 4-5 suppliers on average, which means you may struggle with differentiating your brand, or you might find it hard to reach your end-users in a profitable way. Our programs can help you corral your buyers to your brand and motivate the sales personnel throughout your channel to push your products.
In an industry ruled by fast turn-around and the need to be the first call, sustaining monthly loyalty is of the utmost importance. By partnering with us to build an in-depth, branded program of your own, you can add a value that your competitors don’t have, increase your much-needed mind share, and capture those essential discretionary dollars.
Your Value-Added Resellers may have uncountable product options when installing their technology solutions. Our programs allow you to cut through the competition and noise to capture the attention of VAR principals, sales reps, and engineers. We’ll employ proven strategies like eLearning and rewarding steps-to-sale to give you an edge.
Maintaining engagement with disengaged F&I reps and dealers can be quite the feat. Our programs give dealer principals, sales reps, and F&I staff a real reason to extend your percentage of the deal, increase the number of deals done, and improve their overall incremental business by giving them something more than just commission.
A couple of years ago I was reading the book The Tipping Point by Malcolm Gladwell and thinking about the various categories of users for a given product or technology based on the Diffusion Theory of Innovation: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. Really, I was wondering where on this spectrum I […]
What does eCommerce look like right now for distributors? And more importantly, where is it headed and how can we prepare for it? eCommerce will reach $1.2 trillion in B2B sales in the U.S. alone by 2021, with a compound annual growth rate of 7.4%. Are you prepared? It’s clear that eCommerce has arrived in […]
When it comes to building an incentive program that functions through a manufacturing or distribution channel, there are a number of unique channel incentive pain points that can prevent the program from truly being successful. These challenges can crop up from a variety of different sources: some might be internal, others external. Some challenges may […]
Editor’s note: This article was previous published on 8/15/2017 When you think about the idea of playing games, what comes to mind? Maybe it’s children having fun outside, or maybe you imagine people playing video games or board games. In fact, if you type “playing games” into Google Images, the pictures generated are almost exclusively […]
In 2017, the research company Real Results Marketing released the findings of a survey called the 2017 State of Distributor Marketing, part 2: Distributors Lack Marketing Differentiation. Differentiation is a difficult hurdle for distributors as you might have guessed from the title. The study says, “80 to 90 percent of distributors believing their value proposition […]
I really need to buy new shoes. I’ve had my gray Converse All-Star low-tops for six years, and it shows. They’re beaten up, scuffed, the inner lining worn through and holes in both heels that make them impossible to wear when it’s rainy out. I know I need new shoes. And whenever I walk into […]
Want to stay on top of the latest topics and trends in the incentive industry? Like us. Follow us. See where we go and what we do. We promise to keep delivering rich information and original content that helps you take your business to the next level. And you might just be surprised at how well you get to know HMI.