Our mission here at HMI is to help our readers and clients achieve their business goals by adapting to new market conditions or objectives. If you’ve had to cancel or postpone your group incentive trip, we share in your disappointment – we love travel, and it’s one of the core attributes of our business. Without a doubt, however, the disappointment is felt most by the trip earners, who won’t get the chance to visit a new destination, mingle with their friends and coworkers, or take their spouse on a romantic getaway.
While they won’t be able to do any of these things, it’s times like these that call for creative, transparent, and different ways of engaging and rewarding our audiences. It’s an important time to spread kindness, maintain communication, and deliver on an experience.
Here are some alternatives to travel rewards that will help to maintain that connection and deliver on an adapted yet sought after experience.
One option is a point-based shopping experience. This experience would give your audience access to an online reward catalogue, where they would have a set number of pre-loaded points. You could also run this as a virtual event, picking a weekend where participants can log-into a portal to offer additional gamification or recognition tactics.
Using their points in this online, branded shopping experience, participants would find a wide range of merchandise to pick from. By giving your audience a virtual experience followed by a tangible reward, you can maintain a level of mind share and heightened sense of recognition without compromising safety and accessibility.
Branded raincheck packages can serve as a thank you for your audience for their hard work in achieving their trip. Sent directly to your audience’s door, this package is similar to the shopping experience, but instead of open ended and “whatever they can afford”, a branded and stylized box is delivered with multiple or a single item within.
These boxes are often best delivered as a surprise. Being able to delight your recipients in this way can give them something tangible, memorable, and joyful to focus on. The box can also contain a message promising future trips or other rewards, which they are guaranteed to earn. This message can serve as a welcome reminder to your audience that their achievements have not been forgotten.
Another option is a virtual gamification tactic. Spin to Win is a great alternative, delivering electronic spins to your audience to get them to interact with a spin wheel which earns them certain preplanned prizes. While typically used for smaller prizes than a group trip, a Spin to Win game can easily be adapted to fit a larger per-participant budget while instilling the thrill of the win.
You can also have some fun with the prizes that you offer as well. They can be similar to the merchandise they might find on a reward catalogue, supplies that might help while everyone is social distancing, or even charitable donations to a dedicated charity or one of their choosing.
The reality is that problems do arise that make travel difficult from time to time. Whether it’s on a global, national, group, or individual scale. Being prepared to pivot is the best thing we can do to mediate challenges and overcome disappointment.
We hope these alternatives help you stay adaptive in this difficult time! If you need help knowing which of these options would fit best for you, reach out to firstname.lastname@example.org today.