For many B2B businesses, buying patterns look a little like this: your top buyers, those responsible for 80% only make up about 20% of your total buyers. This means a striking 80% of your buyers only bring you 20% of your revenue.
In some cases it’s even more extreme, with some companies experiencing a 90%-10% or 95%-5% split. If this is the case and your growth strategy includes incremental sales growth, your highest potential for growth might come from targeting what we call your middle 60%.
Download our eBook to learn more about your middle 60% and and what you can do to target them and achieve an increase in upwards of $12 million revenue.
What you’ll learn:
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