B2B Customer Loyalty is a complex subject. For many companies, loyalty is transactional. But if you take a look at your #1 customer, what makes them stand out from the rest? Is it how much they spend, or do they engage with your brand and reps in a more meaningful way? What can your other […]
As a parent to three young girls (all under the age of four), life is busy even in the best of situations. Trying to be a parent during a global pandemic, it is mission impossible. These past few weeks in Boston have been oppressive with heat and humidity, and to beat the heat, we have […]
Welcome back to another installment of New Year, New Challenges, where we lay out some of the biggest changes our clients and readers can expect to see in their given field as our planet starts its next lap around the Sun. Our topic this week: manufacturing trends. Back in 2019, we took a look at […]
A fantasy football promotion conquers three objective at once for a national distributor Want to know about more gamification tactics? Click here for more!
It’s that time of year again. No, not the holidays. I’m talking about the Incentive Research Foundation’s quarterly report! This time, the report talks about how to improve workplace culture and what effect incentives can have on culture and motivation. The idea that incentives can have an effect on company culture is relatively new, at […]
For many of us, loyalty is fleeting. Like others in your space, customers often use discretionary dollars to purchase products and complete their jobs. So, in an overcrowded industry, how do you succeed with B2B customer loyalty? I recently read a take on this topic from Mark Mitchell from Whizard Strategy, and the answer, surprisingly, […]
So, you’re trying to decide whether to start up a channel rewards program. You might have some experience with them in the past. You might also have just heard that they’re a great engagement tool. Wherever you are in your journey, you’ve come to the right place. In this article, we’re going to discuss a […]
So you want to incentivize your channel partners. Here’s where to start. Making a splash within a channel can be difficult, especially if your product or service is one of many that can be added into a solution. Breaking through the noise can be made easier with a channel incentive program. But a truly effective […]
How maintaining dealer relationships and implementing strategic incentive plans lead to 100% overall satisfaction for a financing company Interested in finding out more about group incentive travel? We have a library of articles that can help you get started. Check them out here!