Partner Channels Aren’t For Everyone… Here’s Why.

Top Takeaway from Move the Channel’s Thinking about building a partner channel… Don’t bother. Recently, HMI Regional Vice President and Founder/Chief Writer of Move the Channel, Travis Smith, wrote an article called Thinking about building a partner channel… Don’t bother. This article was posted to a LinkedIn group called Move the Channel. This is a […]

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Identifying and Engaging Your Channel’s Point of Influence

How can you influence the behavior of channel partners, reach end-users, and capture critical information? Effecting change in your channel takes knowing who’s driving its most important sales behaviors. The best channel incentive programs target the point of influence. Setting up strategies that collect data while they reward can allow you to more easily identify […]

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Automotive Aftermarket Trends: New Year New Challenges

Welcome to the first installment of the HMI Blog’s “New Year, New Challenges” series! Each week, we’ll take a look at one of the industries our clients deal in and see what lies ahead for them in the new year: the good, the not-so-good, and the unknown. Our first industry: the automotive aftermarket. As the […]

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Our Top 6 Incentive Trends for 2019

It’s late December again—why does it always come around so fast? And, as with every late December, we turn our thoughts to the year ahead: what caught our attention this year, and what we see changing going into the next. Here are our top 6 incentive trends to kick off 2019: 1. Well, well, well […]

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HVAC Trends: Greener, Smarter, Better

We’re back with another installment of our “New Year, New Challenges” series, where we discuss the various industries our clients deal in and think about what lies ahead for them in 2019. This week, our focus is on the HVAC/R industry: Heating, Ventilation, Air Conditioning, and (sometimes) Refrigeration . At least one new HVAC trend […]

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Trends in Incentive Travel: What This Year’s Numbers are Saying

Industries evolve. They grow, shrink, and adapt in the face of changing times. They learn to incorporate new technologies and changing demographics. Just look at group incentive travel, a particularly reactive part of the incentive industry. The state of incentive travel serves as a reflection of the current cultural and economic landscape: consumer preferences and […]

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How Manufacturers Can Increase Product Knowledge

In a previous article, we looked at why manufacturers should consider a strategic plan that focuses on enhancing their channel partners’ product knowledge. One of the main takeaways was that if you want your channel partners to get behind you and more effectively sell your products, it’s important for them to know and understand these […]

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Personalize Incentive Travel with Selective Group Excursions

When you’re planning a incentive trip for your customers, employees, channel partners, or salespeople, it’s important to know who you should be planning for. Is your group comprised of young 30-somethings who are looking to cut loose and have a good time? Or are they made up of Gen-Xers who might appreciate a trip that’s […]

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5 Best Practices for Social Media Use in Incentive Programs

Does your company have its own Facebook? LinkedIn? Twitter? Maybe even a Google Plus or Pinterest? Social media can be a great way to talk to your audiences, whether it’s your employees, customers, or channel partners. Even if you don’t have a designated social media manager, having a direct line of communication with your audience […]

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