For many of us, loyalty is fleeting. Like others in your space, customers often use discretionary dollars to purchase products and complete their jobs. So, in an overcrowded industry, how do you succeed with B2B customer loyalty? I recently read a take on this topic from Mark Mitchell from Whizard Strategy, and the answer, surprisingly, […]
Editor’s Note: this article was originally published on October 25th, 2011. Some changes were made for timeliness and relevancy. I recently had an interesting discussion about incentive programs for the financial services industry with a colleague of mine, Harold MacCaughey, Principal at Travel Award Solutions. As an industry expert with many years of experience planning […]
One of the more challenging decisions for an incentive travel planner to make is the choice of location. More specifically, this choice can be boiled down to either a dependable, tried-and-true incentive destination, or one that is a bit more exotic and thus a bit more unknown, though a brand new, exciting experience. An example […]
Wondering where your next incentive travel destination should be? An incentive cruise could be your best bet. They’re one of the most popular “destinations” in the industry and for a wealth of reasons. From entertainment value to saving yourself some time and headache, take a look at 10 Reasons to Put Your Incentive Travel Program […]
So, you’re trying to decide whether to start up a channel rewards program. You might have some experience with them in the past. You might also have just heard that they’re a great engagement tool. Wherever you are in your journey, you’ve come to the right place. In this article, we’re going to discuss a […]
So you want to incentivize your channel partners. Here’s where to start. Making a splash within a channel can be difficult, especially if your product or service is one of many that can be added into a solution. Breaking through the noise can be made easier with a channel incentive program. But a truly effective […]
How maintaining dealer relationships and implementing strategic incentive plans lead to 100% overall satisfaction for a financing company Interested in finding out more about group incentive travel? We have a library of articles that can help you get started. Check them out here!
A long-term annual sales incentive travel program delivers engagement after 15+ years using on-site excellence Interested in what it takes to run a group incentive travel program like this? Download our Group Travel Solution Guide!
Editors Note: this article was originally published on July 7th, 2016 If incentive industry insights is what you came for, you came to the right place. Often times, as a business offering some type of performance improvement program, we have to ask ourselves, “How can we enhance our offering so that it goes beyond the […]