Industries evolve. They grow, shrink, and adapt in the face of changing times. They learn to incorporate new technologies and changing demographics. Just look at group incentive travel, a particularly reactive part of the incentive industry. The state of incentive travel serves as a reflection of the current cultural and economic landscape: consumer preferences and […]
A lot has happened since we last addressed the Amazon Problem in this blog. The eCommerce giant acquired Whole Foods, opened an automated brick-and-mortar store with no cashiers, and has announced plans to build another headquarters somewhere in a major city around the country. While these leaps may not affect you directly, they ensure one thing: Amazon is […]
Imagine you’re a manufacturer or distributor who produces and/or sells complex products to a field of VARs across the U.S. You know how valuable your products can be to end-users, and you know how important it is to communicate this value to them. Unfortunately, your channel partners aren’t as well-versed in the nuances of your products, and […]
The other day, I came across an article titled “Opinion: The Cost of a Successful Loyalty Program” by Dan Durbin, a recently retired businessman. In this article, Durbin speaks on his experience when attempting to run a loyalty program. At first, he struggled to find an example of a program that was capable of providing a […]
In our last blog post, we discussed some of the reasons an organization would want to target market share as a specific goal for their incentive program. We also suggested that there are certain types of “offensive” incentive strategies that are more conducive to achieving this goal. For example, points programs and special promotions. We’ve covered […]
You’re probably familiar with the phrase, “The best defense is a good offense.” While it’s often trotted out in the context of sports—suggesting that the best way to protect your team or your goal is to go on the offensive—the world of sales is also no stranger to these types of metaphors. Just look at […]
Sometimes, we cover some heavy hitting topics on this blog. For example, there’s 3 Non-Traditional Ways to Keep Your Participants Engaged, How to Incorporate CSR into Your Group Travel Program, and Prize vs. Praise – The Difference between Incentive and Recognition Programs. Sometimes, however, it can be helpful to remind ourselves of the basics and why we’ve made […]
With any endeavor involving an audience, communication is always key. Whether it’s a personal relationship or a professional partnership, you always want to ensure that whoever you’re communicating with understands your message. But what if you have more than one message you want to share with your audience—maybe even at the same time? This is […]
When it comes to enabling your sales channels, it’s important to have partners you can count on to help you move your products effectively and efficiently. But how do you design and implement a channel strategy that will get them to buy in and enable them to succeed? It’s all a matter of asking the […]