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Resources

7 Reasons To Use a Sales Incentive Travel Program

We love travel. When HMI was first created nearly 40 years ago, it was initially only as an incentive travel and meetings company. As time has passed and we’ve expanded into other areas of incentives, incentive travel has always remained close to our hearts. And for good reason: for many companies, a sales incentive travel […]

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Picking the Right Group Incentive Travel Destination

Download our guide on how to pick the right group incentive travel destination Planning a successful incentive travel program and trip can be a lot of work. Often times, the easiest place to start is with a destination. But how do you determine the best destination for your trip earners? This guide will give you a […]

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Case Study: Welcome, Participant

Welcome Emails Help Improve ROI and Engagement for a Program Marketing your program in the right ways can make all the difference. Click here to see other ways you can stand out.

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Channel Partner Incentive Programs: Supporting a Strategy Overhaul

I’ve seen a decent amount of marketing recently that claims that a lot of what we do as businesspeople misses the mark. Whether it’s with our sales pitches, our marketing campaigns, or our business strategy, we’re just not achieving what we’re completely capable of. This messaging actually isn’t too surprising. A lot of our clients […]

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The Digital Transition: Adapting to Innovation

A couple of years ago I was reading the book The Tipping Point by Malcolm Gladwell and thinking about the various categories of users for a given product or technology based on the Diffusion Theory of Innovation: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. Really, I was wondering where on this spectrum I […]

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eBook: The Rise of eCommerce In Distribution Channels

What does eCommerce look like right now for distributors? And more importantly, where is it headed and how can we prepare for it? eCommerce will reach $1.2 trillion in B2B sales in the U.S. alone by 2021, with a compound annual growth rate of 7.4%. Are you prepared? It’s clear that eCommerce has arrived in […]

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Top 4 Channel Incentive Pain Points

When it comes to building an incentive program that functions through a manufacturing or distribution channel, there are a number of unique channel incentive pain points that can prevent the program from truly being successful. These challenges can crop up from a variety of different sources: some might be internal, others external. Some challenges may […]

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Three Reasons Gamification Incentives Are Here to Stay

Editor’s note: This article was previous published on 8/15/2017 When you think about the idea of playing games, what comes to mind? Maybe it’s children having fun outside, or maybe you imagine people playing video games or board games. In fact, if you type “playing games” into Google Images, the pictures generated are almost exclusively […]

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Marketing Differentiation for Building Materials: 3 Tips

In 2017, the research company Real Results Marketing released the findings of a survey called the 2017 State of Distributor Marketing, part 2: Distributors Lack Marketing Differentiation. Differentiation is a difficult hurdle for distributors as you might have guessed from the title. The study says, “80 to 90 percent of distributors believing their value proposition […]

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