Resources

Price vs. Incentives: How to Build Loyalty During a Market Downturn

When business is good, retaining current market share and, perhaps, even capturing more seems like a smooth ride. Just keep doing what you’re doing, and good things will continue to happen. But as we all know, the tide can turn pretty quickly, and when a market downturn hits, and the economic seas become choppy, we […]

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How To Build A Successful Sales Incentive Program

The world of sales incentives is complex. Whether you’re thinking about implementing a strategy, or are currently managing one, you probably are already aware that there are a lot of factors to consider: rules structure, overall design, communication and marketing, administration, demographics, awards, reporting and analytics, not to mention the behavioral side of sales incentives […]

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Why an Incentive Strategy is Really an Investment Strategy

If you had the opportunity to make an investment that offered you a return of 100%, would you make it? Would you bet the farm on Apple, Google, or Bitcoin if you knew you had a reasonable shot at doubling up on your investment in the near future? Of course you would. But even with […]

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How a Football-Themed Special Promotion Can Get Your Business Over the Goal Line

As I was watching my Cleveland Browns play on MNF, it inspired me to share how football-themed special promotions can get your business over the goal line as well! Football season is officially upon us. Whether you’re someone who’s not really interested in football, or you find yourself in a half dozen fantasy football leagues […]

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4 Essential Tools For Your Sales Incentive Strategy

We all have our go-to tools: the trusty hammer, those four screwdrivers—two slot head, two Phillips head—a set of pliers, a tape measure, and maybe an electric drill (for special occasions). Sure, there may be a few more, and possibly a few heavy-duty ones that we break out when the situation calls for it, but […]

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Case Study: A Sprint in Sales

Increasing a Retail Chain’s Market Share by Inspiring the Sales Force to Become Brand Advocates   Want a deep dive into sales incentives and how you can make them achieve your goals? Check out our ebook, Sales Incentives: How, Why, and ROI

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Case Study: Fueling Sales

A multifaceted incentive program helps to strengthen relationships and increase sales   Want a deep dive into sales incentives and how you can make them achieve your goals? Check out our ebook, Sales Incentives: How, Why, and ROI

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Case Study: Motivating Members

A large-scale, points-based solution helps to improve engagement and sales activities   Want to learn more about what’s possible with points-based programs? Click here.

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Case Study: Move the Middle

A Points-Based Program Drives Incremental Sales from Small- to Mid-Sized Accounts   Want to learn more about how you can move your small- to mid-sized accounts? Click here to download our eBook.

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