Resources
If you’re a B2B distributor, here’s a hard truth you’re probably well aware of—you’re going to lose some of your customers over time. It’s a natural—if unfortunate—part of doing business,...
The crux of channel management strategies lies in who you’re targeting. Use this guide to understand who to target and how.
How do you engage your B2B channel, reach end-users, and capture critical information? Chances are – how you respond may influence your channel partner’s behaviors. The best incentive programs...
“If you want to go fast, go alone. If you want to go far, go together.” -African Proverb In 2019, 95% of Microsoft’s revenue flowed through its channel partners....
Manufacturers overlook the power of motivating B2B Sales Reps in their channel partnerships. This happens despite proof that B2B sales incentives improve sales growth. Why is that? ...
For Immediate Release For the seventh year in a row, HMI Performance Incentives receives an award from the heralded Incentive Marketing Association. NORWOOD, Mass – July 24, 2023. HMI Performance Incentives, a...
For companies that are just starting out with an incentive program, we tend to say that simpler is better. A simple “sell this, get that” rewards program is often where...
Being a distributor in the modern business landscape means meeting a host of challenges head-on—competition from other distributors, DTC manufacturers, online marketplaces, plus contractors’ constantly evolving expectations for a fast...
2023 marks the sixth year in a row for wins from the Hermes Awards and the third in a row the Communicator Awards