About Us

History

Over 35 years of delivering performance improvement solutions

Founded in 1980 in Cambridge, MA, HMI Performance Incentives has grown to become a global leader in designing and operating effective incentive solutions. At HMI, we measure our success by the outcome of our clients’ satisfaction. Our programs are geared to help you boost your profit margin, increase customer or employee engagement and capture new market share. With more than 35 years of experience in the performance improvement industry, we know what it takes to deliver results.

When you enlist HMI to provide you with an incentive solution, we understand you are entrusting us with your most valued resource: your employees and/or customers. We value that trust and hold ourselves responsible for treating them as our own. That’s the HMI promise.

1980

Founding of HMI

Founded in 1980 by Paul Ferreira in Cambridge, MA adjacent to MIT. Heritage Meetings & Incentives (HMI) was initially a joint venture with Heritage Travel, a national corporate travel agency. HMI began providing group incentive travel and meetings and events fulfillment services to companies nationally.

1987

New Partnership

HMI partners with Royal Caribbean®, innovating a first-of-its-kind incentive travel award certificate for client customers, who would book 7-night cruises. This award utilized a $1,000 savings certificate and helped to drive results from loyal client customers.

1994

American Express

American Express® acquires a 50% ownership of HMI.

1996

Taking Back Ownership

HMI’s founder, Paul Ferreira purchases ownership back from American Express®.

1997

American Airlines

Although a common practice today, HMI becomes the first incentive company to convert program points into airline loyalty miles when it partners with American Airlines® to convert AAdvantage miles into HMI’s VacationMiles®.

1999

From Paper to Online

HMI transitions its VacationMiles® from paper to online, paving the way for its online programs to come. This online platform allowed the company to track sales activities and provide a catalogue that included merchandise and individual travel awards.

2000

Joint Venture

HMI creates a joint venture with Garber Meetings and Incentives and begins to provide Garber with all its group incentive travel business. Once Garber was acquired, HMI took hold of the entire joint venture and acquired the business that came from it.

2002

White Glove Rewards

To encourage domestic travel after the tragedy of 9/11, HMI launches VacationAmericasm, a white glove, user friendly, and patriotic-themed reward system that made it easy to see the wonders of the United States.

2005

New Brand

HMI transitions from Heritage Meetings & Incentives Inc. to HMI Performance Incentives to reflect its growth from an incentive fulfillment provider to an incentive solutions and services provider.

2007

OnDemand Platform

HMI Performance Incentives revamps and rebrands its online platform to OnDemand. To bring a better user experience, improved functionality, and drive more engagement to participants, HMI worked directly with Amazon. Although Amazon no longer works in this space nor is a partner, HMI was one of the first companies to partner with Amazon in this capacity, the cutting-edge integration provided superior fulfillment and real-time reward delivery.

2008

Motivforce Partnership

HMI Performance Incentives launches its first global program and provides global incentive solutions to more than 80 countries in partnership with Motivforce Marketing and Incentives.

2010

30 Years in Business

HMI Performance Incentives celebrates 30 years of business!

2014

R-Cube Analytics

As an early adopter and investor of technology, analytic resources, and data-driven tactics, HMI Performance Incentives launches R-Cube, a software solution designed to analyze and report sales data to maximize ROI and superior design for client incentive programs.

2015

eLearning Module

HMI Performance Incentives delivers its first eLearning modules for clients to help engage and enable client participants to earn rewards based on completing education modules.

2017

New Products

HMI Performance Incentives launches three ground-breaking products, All for You Rewards, a scalable and customizable individual reward, Snap2Claim, another data-driven addition that makes submitting invoices quick and easy, and Promo2Go, a turn-key short-term promotion product available to program holding clients.

2018

Industry Awards

HMI Performance Incentives wins several awards for incentive strategy from the Incentive Marketing Association as well as double Gold awards for various client marketing campaigns from the Hermes Creative Awards. Additionally, HMI launches an ordering website for its successfully launched All for You Rewards product, as well as a new corporate web site.

The HMI Excellence Approach

Our four-stage approach to creating, promoting, and evaluating your incentive program

Explore

We learn about your business, how you go to market, and your objectives.

We explore and analyze your data to learn about your business and how you go to market, discover your objectives, determine program potential, and identify the most successful incentive strategy for your unique audience.

Envision

We design a blueprint to reflect your performance needs—from the big picture, down to the smallest detail.

We envision a program from the big picture, down to the smallest detail. The design reflects your performance needs and is paired with strategic marketing communications that will motivate participant engagement and drive successful performance behavior.

Execute

Our expert team implements your program and monitors its progress.

We deliver exceptional program management thanks to our team of program management and client services experts. We monitor participation to ensure maximum engagement, satisfaction, and results.

Evaluate

Ongoing and overall program analysis drives continued enhancement and ensures performance benchmarks are achieved.

We evaluate program data to measure engagement, determine ROI, ensure performance benchmarks are achieved, and recommend adjustments and/or enhancements for continued incentive program success.

Explore We explore and analyze your data to learn about your business and how you go to market, discover your objectives, determine program potential, and identify the most successful incentive strategy for your unique audience.

Envision We envision a program from the big picture, down to the smallest detail. The design reflects your performance needs and is paired with strategic marketing communications that will motivate participant engagement and drive successful performance behavior.

Execute We deliver exceptional program management thanks to our team of program management and client services experts. We monitor participation to ensure maximum engagement, satisfaction, and results.

Evaluate We evaluate program data to measure engagement, determine ROI, ensure performance benchmarks are achieved, and recommend adjustments and/or enhancements for continued incentive program success.

Awards

Award winning incentive expertise

Our Leadership Team

Talented leaders representing the best in their field

HMI’s leadership team draws on extensive experience to create innovative, cutting-edge products, solidifying its position as one of the world’s most trusted performance incentive companies.

Paul V. Ferreira

President and Board Chairman

Kiwon Chang

Chief Executive Officer

Lincoln Smith

Executive Vice President, Sales and Marketing

Monica Preman

Vice President, Group Travel Operations

Connie Colclough

Vice President, Individual Award Operations

Sabrina Manno

Director, Marketing Communications

Walt Esker

Vice President, Software Development & Technology

David Young

Controller

Our Partners

Helping us deliver a better product and client experience

HMI is proud to partner with companies who are as devoted to their clients as we are. Through these collaborations, we are able to bring additional resources to our clients, furthering their capabilities at home and abroad. Our partners include:

Motivforce Marketing and Incentives

Motivforce is a global thought leader in the loyalty and performance incentives industries, who provides a host of creative and analytical services for companies looking to improve their incentive strategy. Together, HMI and Motivforce specialize in conceptualizing cutting-edge B2B solutions for a multinational clientele. By having offices in a number of strategic global hubs, we partner to manage localized programs backed with global technology and resources.

Channel Marketing Group

Channel Marketing Group is a strategic marketing and research firm focused on helping distributors and manufacturers.

TIMBR

HMI partners with TIMBR to optimize profitability and accelerate growth for building materials distributors. Through TIMBR’s association with ENAP, the nation’s largest building materials marketing group, HMI is able to deliver powerful, cost-effective programs.

Membership


Staying connected to industry giants

HMI maintains memberships in a number of associations important to our incentive industry, as well industries that we serve. On top of being able to interact with like-minded organizations, these memberships allow us to remain current, ahead in the thought leadership and industry best practices of today, and continually improve our products and services for our clients and customers.