HMI Performance Incentives

Are You Ready for Take Off?

Ten Questions We'll Help You Answer Before Moving Forward

1. How can an incentive program differentiate us from our competition?
2. What realistic marketing objectives should we set?
3. What strategy will optimally meet those objectives and ensure maximum profitability
from the campaign?
4. What type of rules structure will we need?
5. How will we communicate and promote the program?
6. Which awards will best motivate our audience?
7. How much will a program cost, and what can we realistically expect to gain in new revenue?
8. How will the program be funded?
9. How will we set goals for participants and track performance?
10. How will the program's success be measured?

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Pump it Up!

An Incentive Program Will Fuel Your Efforts

•	Incentive programs can increase performance by up to 44% in teams and 25% in individuals. (International Society of Performance Improvement)
•	A 5% increase in customer retention can increase lifetime profits from a customer by 75%. (The Loyalty Effect, by Fredrick Reicheld)
•	Studies show that production is 50% greater with non-cash incentives than with cash incentives. (May, 2005 study by the Center for Concept Development, Ltd.)
•	According to a recent survey by Channel Marketing Group, 69% of B2B customers say that incentive programs change their purchase behavior.
•	The survey results also revealed that 57% of respondents say incentive programs can differentiate one distributor from another.

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All signs point to profit.

HMI Performance Incentives help:

• Improve profit margins.

• Capture discretionary purchases.

• Gain market share and new accounts.

• Increase overall sales revenue and profit.

• Promote and reinforce your brand and value
  proposition.

• Engage and motivate sales teams.

• Identify and engage customers.

• Increase sales of specific products and/or services.

• Launch new products.

• Cross sell products and services.

• Competitive differentiation and value-add.

• Customer acquisition and retention.

• Motivate repeat purchases.

• Take focus off of price, rebates or compensation.

• Gain valuable customer data and insight.

• Increase referrals.

• Strengthen relationships with customers and
  suppliers.

• Boost loyalty and retention with top customers.

• Promote featured product categories
  or product lines.

• Promote non-cash awards that competition
  can't match.

• Provide low program fixed costs...pay based
  upon performance.

• Guarantee return on investment.

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