Back in March, global aviation authorities made the decision to ground Boeing’s 737 Max series of jets after two fatal crashes occurred in the span five months. While such events have obviously been devastating for all of those directly involved, the ripple effect from these crashes and the subsequent decision to ground the jets has […]
A multifaceted incentive program helps to strengthen relationships and increase sales Interested in growing sales? Take a look at some articles focusing on how you can grow sales, here.
We do an awful lot of talking about incentives on this blog. Let’s try something new today. Let’s try talking about something different, maybe something popular, sexy, and topical. Let’s talk about Latin. I studied Latin in high school. And, not to brag, but I totally aced it. Straight A’s on every test. (Okay, so […]
A large-scale, points-based solution helps to improve engagement and sales activities Want to learn more about what’s possible with points-based programs? Click here.
A Points-Based Program Drives Incremental Sales from Small- to Mid-Sized Accounts Want to learn more about how you can move your small- to mid-sized accounts? Click here to download our eBook.
The other day, I came across this article, Loyalty Programs: Get Points For Thinking Beyond Points. It’s a commentary on how a B2C customer loyalty program can benefit from rewarding loyalty points for more than just loyalty. While not exactly our realm, as we deal with B2B loyalty here on this blog, I drew some parallels that I […]
Gamification Helps to Accelerate Sales and Engagement To learn more about how gamification can boost engagement and sales for you, click here.
While HVACR manufacturers and distributors have traditionally relied upon one another for business success, those relationships appear to be fracturing. According to a “Reimagining Distributor and Manufacturer Relationships” survey conducted by the National Association of Electrical Distributors (NAED), 91 percent of responding NAED companies said there is a real need for manufacturers and distributors to reimagine how […]
Many factors come into play when making a sale, but broadly speaking, the single most important factor may be credibility. If a lead trusts a company and its sales staff, and feels they are a good source of information and solutions, they are going to be far more likely to convert. Building that sense of credibility is […]