Download the Beginner’s Guide to A/B Testing. A/B Testing is the newest, and perhaps one of the simplest, ways of experimenting with tactics and ensuring results. While this technique is most commonly applied to marketing tactics, it can also be applied quite effectively to other aspects of business, namely incentives. For a look into […]
In last week’s blog, we covered some of the latest trends our clients are focused on in the Automotive Aftermarket. This week in our New Year, New Challenges campaign, we’ll take a look at a few major Information Technology trends that have moved to the foreground in 2019 and how these trends are shaping the ways in […]
Welcome to the first installment of the HMI Blog’s “New Year, New Challenges” series! Each week, we’ll take a look at one of the industries our clients deal in and see what lies ahead for them in the new year: the good, the not-so-good, and the unknown. Our first industry: the automotive aftermarket. As the […]
Download the Guide for How to Cost-Effectively Capture the Most from Small- to Mid-Sized Customers. For many B2B businesses, buying patterns look a little like this: your top buyers, those responsible for 80% only make up about 20% of your total buyers. This means a striking 80% of your buyers only bring you 20% […]
A Customer Loyalty Program Breaks the SPIFF Mold and Increases Sales with Non-Cash Incentives. To learn more about how customer loyalty programs can use non-cash incentives to positively impact your ROI, click here.
An Award-Winning Program Uses A/B Testing to Increase Sales To learn more about points based programs and how you can increase incremental sales with them, click here.
How a Learn & Earn Strategy Led to Increased Sales. To learn more about channel enablement and how an eLearning program could help you achieve your sales goals, click here.
A Points-Based Program That Secures ROI and Improved Engagement. To learn more about how points based programs can bring your products and services to the top of mind for F&I managers, click here.
A Group Incentive Travel Program Generates Stronger Sales from an Existing Customer Base For more information on Group Incentive Travel programs click here.